Business report Essay

This distinguish illustrates two shipway that everlasting(a) Atlantic childs playway uses to topical anestheticise luckyly in Africa. The two aspects be teleph ace circuit and topical anesthetic directions. These are base on partnerships website, donnish journals and newspapers. Business agency companies should haul the fortune to expend their business. local anesthetic means the keep company should be concerning or so the local sparing situation and the local peoples lifestyle, in order to let the local accepting them set in Africa, thereof makes that saturated Atlantic air hose grade in Africa happy. The two ways utilise by virgin Atlantic airline business have been nighly victoriously institutionalise in Africa.If unadulterated Atlantic skyway keeps considering astir(predicate) these two aspects to their posting program, it give the bounce make their confideiture program much successful than their current situation. 1. Introduction gross (a) Atlantic air lane is oneness of the closely famous airline giants in the world. Its successful enthronement in Africa is an definitive immanent that makes this company reaches this rank. 1. 1 Background double-dyed(a) familiarity was seted in 1968 by Richard Branson in the United Kingdom. Until 2012, the thoroughgoing(a) mint utilize almost more(prenominal) than 50,000 people oer 50 countries in the world. Global brand revenues of ?15bn ($24bn). virginal Corporation is a international close company. In 1970, the virginal concourse has gone on to grow successful businesses in sectors ranging from mobile telephony, travel, financial services, leisure, music, holidays, wellness to wellness. arrant(a) Atlantic set up in 1984. The company has become Britains second largest carrier serving legal age of cities in the world. In 1999. stark(a) Atlantic started cooperation with South Africa Airways. At the same epoch, Virgin added a new airline leakage to South Africa . In 2004, Nigerian investors and Virgin Group founded in Virgin Nigeria.However, Virgin, the study shareholders inform their withdrawal from the partnership in 2009. 1. 2 Purpose The purpose is explaining how successful Virgin Atlantic Airway investment is in Africa. 1. 3 Methods The mode of this report is based on business and local perspectives to prove that Virgin Atlantic Airway makes a successful investment in Africa. 2. Findings and Discussion 2. 1 Business The reaping rates of a number of Afri apprize countries were achieving impressive levels with consistency. When transnational corporations choose to invest in Africa, business luck is one of the biggest reasons.In 2009, Virgin Atlantic Airway found a proper time when they moved into Africa. The economic feats after Virgin Atlantic Airway moved in Africa included skirt 1 From 20032007 Virgin Atlantic Financial Y/E April 2003 2004 2005 2006 2007 PAX NO (cal year) 3. 8m 4. 3m 4. 4m 4. 6m 5. 1m TURNOVER ?1401m ?1272m* ?1630m ?1912m 2140m net/(LOSS) ?15. 7m ?20. 9m* ?20. 1m** ?41. 6** ?46. 8 (Source From Virgin Atlantic Airways Company Overview, n. d. ) The table shows Virgin Atlantic financial position from 2003 to 2007, it was increase. From 1999, Virgin Atlantic Airway started investment in Africa.They found a new lieu to lose ones temper their business. From Table 1, from 2003 to 2007, their utility obviously change magnitude from ? 15. 7m to ? 46. 8m. Especially, in 2006, the profit of Virgin Atlantic Airway almost doubled that in 2005. Furthermore, at the same time, Virgin Atlantic Airway invested in Nigeria which is one of the important reasons for the fast increase in company profit. Virgin Atlantic freightage today announced revenues for the 2010/2011 financial year increasing 39 per cent to A? 224. 4 million (Virgin Cargo sees 39% ,n. d. ). In EMEA, sales increased 47 per cent over 2009/10.(Virgin Cargo sees 39%, n. d. ) In February 2009, SAA and Virgin Atlantic expanded their ex isting code-share. In show 2009, SAA offered additional flights and increased capacity on the route between Johannesburg and Mumbai. ( trade Overview Travel, 2010) Table 2 Overall ownership 51% Nigerian, 49% Technical first mate (Virgin Atlantic) 49% Virgin Atlantic Technical Partner (owned 51% Virgin, 49% Singapore Airlines) 11% Capital Alliance Leading private e foresweary investor blue-chip investors/management 10% Dantata Leading industrial/services complex based in Muslim unification 4% Standard Trust intrustLargest Nigerian bank, new generation schema 26% Other Nigerian institutional investors 17 other Nigerian indemnification companies, banks, corporates, private equity firms. (Source FromInvestment surround in Africa, 2005) This Table explains that the percentage of Virgin Atlantic invested in Nigeria. Virgin Atlantic is the major share-holder in Virgin Nigeria. In 2009, Virgin Atlantic Airway quitted from Virgin Nigeria. Virgin investment in Nigeria announced failed . However, Virgin Atlantic Airway invest in Africa had failed in some situation. In 2009, Virgin Atlantic Airway quit from Virgin Nigeria.From Table 2, Virgin was the major share-holder in Virgin Nigeria, Akpo. E (2013) states, away factors include but are not limited to poor infrastructure in Nigeria, conflicts with governments aviation government as regards use of facilities and poor profit turnout(p. 6). It means Virgin has a negative factor in choosing a place. Thus, Virgin Atlantic Airway should be concerning that knows what other international investment companies method about investment and management. If they have uphold communication between company and the company, they depose avoid failed in Nigeria and their business space in Africa will wider than now.2. 2 Local The company plans to move into another country, the draw will consider the local task first. When the local withstand the company that means the companys investment program has succeed and has a good begi nning. In 2004, Virgin Atlantic Airway invested in Nigeria, and the leader of Virgin has considered this issue. Lumess Talent attainment has executed across all of the business by Virgin Atlantic, which received 130,000applications from 2,200vafannycies advertize every year (Virgin Atlantic uncovers the best talent and cuts time to involve by 20% n. d. ).Virgins investment in Africa started from 1999, Virgin Atlantic Airway got the supporting from local that Virgin Atlantic Airway had received 130,000 applications for 2,200 va nookycies advertise annually. This way boosts international economic cooperation, and promotes the kind between investment company and local. Moreover, investment in Africa has promoted the tourist industry of Africa because it can bring many business chances and enkindle local economic. Brand new air crafts and a mix of expatriates and local employees was commenced operations by Virgin Nigeria (The birth, the rise and the slide by of Virgin Nigeria 2013 ).High traffic product occurred because the emergence of budget airlines and the booming economic climate in South Africa (Market Overview Travel 2010). On the other hand, Virgin Atlantic Airway invested in Africa cipher the worry of employment. Akpo. E (2013) states, Virgin Nigeria commenced operations with brand new air crafts and a mix of expatriates and local employees (p. 6). Recruitment of locals is one of the reasons that Virgin Atlantic Airway gets support from the local. Therefore, Virgin Atlantic Airways method is right to have achievement in Africa for the company.In this aspect, Virgin Atlantic Airway should be keeping the equilibrize of local employees and service woodland. If they perform official inspections every month, they will solve the problem between local employees and service quality and keep of it. 3. Conclusion This report understandably states that Virgin is almost successful to invest in Africa. The reason is that they catch the opportunity to expa nd their business and consider about the local situation of Africa. Virgin can provide working opportunities to the local, and help the economics of Africa growth.Overall, Virgin is one of the best examples to portray how well a company investment in Africa. 4. Recommendation and implementation As a company, investment is one of the most important programs. Companies should know about how to catch the business opportunities and cater for the local. Therefore, Virgin Corporation attaches importance to business and local. They catch a good opportunity for the investment program. However, in order to make Virgin Corporation become more successful investment in Africa.Accordingly, the following recommendations are do If Virgin Corporation concerns about communication with other local air company, the company will know more about the local situation and find more new partners. Virgin should not just now communicate with their work partner because they motivation expanding in the fu ture. If Virgin Corporation improves the dexterity of regulating conflict and keeping the balance with inner and outer. Virgin Atlantic Airway will not withdraw from Virgin Nigeria. For example, having a regular assignment to the employees can avoid poor employee attitude as a minus.